André is a brilliant idiot. He is dying because he didn’t get a colonoscopy. His sobering diagnosis, complete irreverence, and insatiable curiosity, send him on an unexpected journey learning how to die happily and ridiculously without losing his sense of humor.

André admits this isn’t a commercial for death or how to die, just the version of the experience he wants to present. And if that, in the process, encourages some people to not be idiots and get colonoscopies, that’s a pretty big legacy for any one, wacky ad man to leave.
Daniel Fienberg
The Hollywood Reporter